"Feature" Tech: Patent Technologies for Innovation of Systems and Components

Thursday March 6th at 5:00 PM – Live on Zoom 

Modern products are systems made up of mechanical, electronic, and software components, where the balance between these three parts shifts depending on new technologies. Designing a new product and driving innovation in these systems is a crucial topic for business growth. A deep understanding of how a product is made, how it is organized into subsystems, and which elements can be innovated depends on the structure of the product itself. The webinar explores the concept of a system of systems and provides insights into various innovation strategies and methods for thriving in competitive markets, not only by innovating the product as a whole but also by innovating its components.

AGENDA

17:00: Welcome

17:05: "Systematic product portfolio development - a systems approach" - Niels Henrik Mortensen (DTU)

17:20: "Innovating automotive components through Patent Analysis" - Sergio Lasca (Pirelli)

17:35: "The significance of IP Intelligence in enhancing the development of electronic devices and companion software applications" - Paolo Lionetti (Stetel)

17:50: Q&A

To participate, registration is required: fill out the form with your details to reserve your spot.

Register to participate.

Enter the required information to reserve your spot.

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What to Expect?

  • Insights into the "system of systems" concept: Understand how modern products are organized into subsystems and how these structures influence innovation.
  • Innovation strategies: Explore practical approaches to innovate not only the product as a whole but also its individual components.
  • Methods to compete in dynamic markets: Discover tools and techniques to thrive in highly competitive environments through technological and structural innovation.

Why Participate?

  • Gain actionable insights: Learn how to approach product design and innovation in complex systems effectively.
  • Discover innovation strategies: Explore methods to enhance both the product as a whole and its individual components.
  • Stay competitive: Equip yourself with tools and techniques to succeed in fast-paced and competitive markets.
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FOTO PROFILO-1

Niels Henrik Mortensen

Niels Henrik is professor and head of section at DTU Construct, Section of Engineering Design and Manufacturing Development. Current research topics include Modular Maintenace and Platform based product and manufacturing development. Niels Henrik has been active in implementing modularization in more than 300 organizations globally. 

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Sergio Lasca

Sergio Lasca has developed solid expertise in the field of IP throughout his professional career. After a brief experience at IBM, he joined Pirelli's Industrial Property department in 1997, taking on roles of increasing responsibility in the field of Industrial Property and patents, eventually serving as Head of IP – Patents & Know-How in more recent years. Since 2018, he has also been the President of AICIPI, the Association of Consultants and Experts in IP working within companies.

FOTO PROFILO-2

Paolo Lionetti

Paolo Lionetti has a professional background with 40 years of experience in the ITC industry, having held senior and executive positions at multinational companies including Philips, Origin, and Vodafone. In 2025, he joined Stetel Srl as a Partner and Business Development Manager, focusing on developing the business in the mobile communication market and setting up the company’s IoT proposition.

How to Participate

Participation is free.

Sign up now to secure your spot!

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