A Real-World Case for IP & R&D Leaders
In this session, we’ll explore a business case where Erre Quadro helped a client navigate a major legal risk during their international market entry.
Through advanced IP intelligence and strategic analysis, the challenge was turned into a patented, more advanced, and commercially stronger solution—ultimately contributing to the company's acquisition by a leading American player.
AGENDA
10:00 Welcome
10:05 "Strategic Product Redesign " - Silvia Fareri (Erre Quadro)
10:15 "AI-Tools and Services to boost Product Innovation " - Hans Rendbæk (Erre Quadro - Nordics Business Unit)
10:25 Q&A
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Silvia Fareri
Management Engineer with a Ph.D. in Economics and a Master’s degree in Digital Marketing. Marketing Manager at Erre Quadro s.r.l., where she focuses on lead generation, strategic communication, and market positioning, and collaborates as an expert on several Horizon 2020 projects, contributing to the design of software solutions for patent-based reskilling initiatives.
Hans Rendbæk
Commercial Director with 20+ years of experience across AI, SaaS, telecom, and digital transformation. He has led international teams and worked across 50+ countries, with a strong focus on commercial growth and market expansion. At ErreQuadro, he supports R&D and IP organizations in making earlier, better-informed innovation decisions while reducing risk and uncertainty.
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